Behavioral targeting is a form of marketing that uses data to tailor ads and content to consumers based on their observed online behavior. It is a way for brands to reach more relevant audiences and deliver more effective messages. With behavioral targeting, advertisers can identify and target people who are likely to be interested in their products and services. This allows brands to target ads to the right people at the right time.
What is behavioral targeting?
In essence, behavioral targeting is about understanding how people behave online and using that data to deliver more relevant messages. Brands can use this targeting to identify and target ads to people who are most likely to be interested in their products and services. For example, a clothing retailer can use behavioral targeting to identify people who have previously viewed its website and show them ads for its latest products.
What else can they be used for?
Behavioral targeting is also used to personalize content and create more engaging experiences. For example, a media website can use behavioral targeting to deliver different content to different users based on their interests. In this way, the site can offer each user a personalized experience, which can increase user engagement and loyalty.