What features does GAM360 have?
Google AD manager 360 is an advertising management system for marketing companies. It will allow us to develop better advertising campaigns, optimise spending. Google AD manager 360 has many advanced functions, with which we can display many millions of ad impressions per month. It will also be important to analyse the traffic, to see which ads are the most profitable, which attract users. GAM360 can be used for various advertising campaigns, where we have access to different currencies. Advertising units can be divided into 5 hierarchy levels, unlike the free version. Advanced video options are offered, dynamic ad insertion. It is a very good tool if we want to automate the advertising process in our company.
What functions does GAM360 offer?
Google AD Manager 360 is a very convenient reporting system, we can obtain many interesting visualisations that will allow us to properly evaluate the performance of our campaign. It is also possible to integrate Google AD Manager 360 with other tools that make it easier to optimise our advertising campaign. In the case of a large audience, we can enter segments according to demographics, so GAM360 will allow us to better target our target audience. GAM360 also includes advanced features for video advertising.