Privacy is an increasingly important issue for internet users and companies alike. With concerns over data breaches and misuse of personal information on the rise, Google has introduced a new initiative called the Privacy Sandbox. This project aims to improve online privacy while still allowing for personalized advertising and content. Learn more about it!
Definition of the term
The Privacy Sandbox is a set of privacy-preserving technologies and standards designed to protect user privacy and create a more transparent online advertising ecosystem. These technologies include Federated Learning of Cohorts (FLoC), which groups users with similar interests together, and Trust Tokens, which help verify that a user is a human and not a bot.
What purpose does the Privacy Sandbox have?
One of the main goals of the Privacy Sandbox is to move away from the use of third-party cookies, which can track user behavior across multiple websites. Instead, the Sandbox proposes using first-party data, such as a user’s browsing history on a specific website, to personalize content and ads. This approach is intended to give users more control over their data and reduce the risk of data breaches. While the Privacy Sandbox is still in development, it has the potential to change the way online advertising works.
