{"id":749,"date":"2023-04-07T08:29:29","date_gmt":"2023-04-07T08:29:29","guid":{"rendered":"https:\/\/invisiblehacks.com\/?p=749"},"modified":"2023-05-09T08:34:04","modified_gmt":"2023-05-09T08:34:04","slug":"emotional-data","status":"publish","type":"post","link":"https:\/\/invisiblehacks.com\/en\/technology\/emotional-data\/","title":{"rendered":"Emotional data"},"content":{"rendered":"<p>Building customer loyalty and a positive attitude toward a brand is a complicated process that takes time. To achieve this we can use a variety of techniques that can help us. One of them is certainly <strong>emotional data<\/strong>. So what is it and how can we use it to improve relations with our customers?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_57_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a85d1c785846\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" type=\"checkbox\"  id=\"item-6a85d1c785846\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/invisiblehacks.com\/en\/technology\/emotional-data\/#Definition_of_the_concept\" title=\"Definition of the concept\">Definition of the concept<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/invisiblehacks.com\/en\/technology\/emotional-data\/#How_we_can_use_emotional_data_to_improve_customer_loyalty\" title=\"How we can use emotional data to improve customer loyalty?\">How we can use emotional data to improve customer loyalty?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Definition_of_the_concept\"><\/span>Definition of the concept<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In order to find out how it can help us, it is useful to first learn what it actually is. <a href=\"https:\/\/www.morphcast.com\/how-to-use-emotional-data-to-build-customer-loyalty\/\">Emotional data<\/a> refers to the emotions and feelings a customer has about our brand, products or services we offer. It can refer to many aspects, including, but not limited to, his previous experiences. We can collect such data in many different ways, including through surveys about recent purchases, reviews that appear online or emotional analysis using artificial intelligence.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-750 size-full\" src=\"https:\/\/invisiblehacks.com\/wp-content\/uploads\/2023\/05\/emotional-data.webp\" alt=\"emotional data\" width=\"686\" height=\"322\" srcset=\"https:\/\/invisiblehacks.com\/wp-content\/uploads\/2023\/05\/emotional-data.webp 686w, https:\/\/invisiblehacks.com\/wp-content\/uploads\/2023\/05\/emotional-data-300x141.webp 300w\" sizes=\"auto, (max-width: 686px) 100vw, 686px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_we_can_use_emotional_data_to_improve_customer_loyalty\"><\/span>How we can use emotional data to improve customer loyalty?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The use of information gleaned from the above sources can significantly help improve relationships with our customers. Based on <em>emotional data<\/em>, among other things, we can spot aspects of service that need improvement. In addition, we can also use it to create personalized offers for customers in the store or run marketing campaigns that reach the right audience.<\/p>","protected":false},"excerpt":{"rendered":"<p>Building customer loyalty and a positive attitude toward a brand is a complicated process that takes time. To achieve this we can use a variety<\/p>","protected":false},"author":1,"featured_media":773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"ppma_author":[111],"class_list":["post-749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","two-columns"],"aioseo_notices":[],"authors":[{"term_id":111,"user_id":1,"is_guest":0,"slug":"admin","display_name":"admin","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/90d7283566aa8a45eed2a51c536356a7d2047cf8137d1b0c00a65bf66b4dd1aa?s=96&d=mm&r=g","user_url":"https:\/\/invisiblehacks.com","last_name":"","first_name":"","description":""}],"_links":{"self":[{"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/posts\/749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/comments?post=749"}],"version-history":[{"count":1,"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/posts\/749\/revisions"}],"predecessor-version":[{"id":752,"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/posts\/749\/revisions\/752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/media\/773"}],"wp:attachment":[{"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/media?parent=749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/categories?post=749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/tags?post=749"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/ppma_author?post=749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}