{"id":725,"date":"2023-03-22T13:40:28","date_gmt":"2023-03-22T13:40:28","guid":{"rendered":"https:\/\/invisiblehacks.com\/?p=725"},"modified":"2023-03-22T13:40:28","modified_gmt":"2023-03-22T13:40:28","slug":"highlights-of-privacy-sandbox","status":"publish","type":"post","link":"https:\/\/invisiblehacks.com\/en\/technology\/highlights-of-privacy-sandbox\/","title":{"rendered":"Highlights of Privacy Sandbox"},"content":{"rendered":"<p>Privacy is an increasingly important issue for internet users and companies alike. With concerns over data breaches and misuse of personal information on the rise, Google has introduced a new initiative called the <em>Privacy Sandbox<\/em>. This project aims to improve online privacy while still allowing for personalized advertising and content. Learn more about it!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_57_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a85c460caed9\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" type=\"checkbox\"  id=\"item-6a85c460caed9\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/invisiblehacks.com\/en\/technology\/highlights-of-privacy-sandbox\/#Definition_of_the_term\" title=\"Definition of the term\">Definition of the term<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/invisiblehacks.com\/en\/technology\/highlights-of-privacy-sandbox\/#What_purpose_does_the_Privacy_Sandbox_have\" title=\"What purpose does the Privacy Sandbox have?\">What purpose does the Privacy Sandbox have?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Definition_of_the_term\"><\/span>Definition of the term<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <a href=\"https:\/\/blog.rtbhouse.com\/the-ultimate-guide-to-the-privacy-sandbox\/\">Privacy Sandbox<\/a> is a set of privacy-preserving technologies and standards designed to protect user privacy and create a more transparent online advertising ecosystem. These technologies include Federated Learning of Cohorts (FLoC), which groups users with similar interests together, and Trust Tokens, which help verify that a user is a human and not a bot.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-726 size-full\" src=\"https:\/\/invisiblehacks.com\/wp-content\/uploads\/2023\/03\/solen-feyissa-UWVJaDvXW_c-unsplash.jpg\" alt=\"privacy sandbox\" width=\"640\" height=\"427\" srcset=\"https:\/\/invisiblehacks.com\/wp-content\/uploads\/2023\/03\/solen-feyissa-UWVJaDvXW_c-unsplash.jpg 640w, https:\/\/invisiblehacks.com\/wp-content\/uploads\/2023\/03\/solen-feyissa-UWVJaDvXW_c-unsplash-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_purpose_does_the_Privacy_Sandbox_have\"><\/span>What <span class=\"--l --r target_popup_anchor_highlight\">p<\/span>urpose does the Privacy Sandbox have?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the main goals of the Privacy Sandbox is to move away from the use of third-party cookies, which can track user behavior across multiple websites. Instead, the Sandbox proposes using first-party data, such as a user&#8217;s browsing history on a specific website, to personalize content and ads. This approach is intended to give users more control over their data and reduce the risk of data breaches. While the <strong>Privacy Sandbox<\/strong> is still in development, it has the potential to change the way online advertising works.<\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Privacy is an increasingly important issue for internet users and companies alike. With concerns over data breaches and misuse of personal information on the rise,<\/p>","protected":false},"author":4,"featured_media":777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"ppma_author":[114],"class_list":["post-725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","two-columns"],"aioseo_notices":[],"authors":[{"term_id":114,"user_id":4,"is_guest":0,"slug":"ww","display_name":"WW","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/cd43aab1ca77bd031e88c71ac8b339a466a9c5211c5b2fc2aa163219df4f0088?s=96&d=mm&r=g","user_url":"","last_name":"","first_name":"","description":""}],"_links":{"self":[{"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/posts\/725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/comments?post=725"}],"version-history":[{"count":2,"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/posts\/725\/revisions"}],"predecessor-version":[{"id":729,"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/posts\/725\/revisions\/729"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/media\/777"}],"wp:attachment":[{"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/media?parent=725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/categories?post=725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/tags?post=725"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/ppma_author?post=725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}