{"id":653,"date":"2022-12-21T14:42:50","date_gmt":"2022-12-21T14:42:50","guid":{"rendered":"https:\/\/invisiblehacks.com\/?p=653"},"modified":"2022-12-21T14:42:50","modified_gmt":"2022-12-21T14:42:50","slug":"what-is-mobile-retargeting","status":"publish","type":"post","link":"https:\/\/invisiblehacks.com\/en\/technology\/what-is-mobile-retargeting\/","title":{"rendered":"What is mobile retargeting?"},"content":{"rendered":"<p><strong>Mobile retargeting<\/strong>, also known as mobile remarketing, is a type of digital advertising strategy that involves targeting users who have previously interacted with a brand&#8217;s mobile app or website with personalized ads. These ads are meant to encourage the user to return to the app or website and potentially make a purchase.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_57_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a85c443233f7\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" type=\"checkbox\"  id=\"item-6a85c443233f7\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/invisiblehacks.com\/en\/technology\/what-is-mobile-retargeting\/#The_advantages_of_an_advertising_technique_such_as_mobile_retargeting\" title=\"The advantages of an advertising technique such as mobile retargeting\">The advantages of an advertising technique such as mobile retargeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/invisiblehacks.com\/en\/technology\/what-is-mobile-retargeting\/#Who_is_this_advertising_technique_for\" title=\"Who is this advertising technique for?\">Who is this advertising technique for?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_advantages_of_an_advertising_technique_such_as_mobile_retargeting\"><\/span>The advantages of an advertising technique such as mobile retargeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em>Mobile retargeting<\/em> can be an effective way for brands to engage with their audience and drive conversions. It allows them to reach users who have already shown an interest in their products or services and remind them to take action. However, it&#8217;s important for brands to be transparent about their use of mobile retargeting and ensure that they are only targeting users who have given their consent to receive ads.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-654 size-full\" src=\"https:\/\/invisiblehacks.com\/wp-content\/uploads\/2022\/12\/nordwood-themes-q8U1YgBaRQk-unsplash.jpg\" alt=\"mobile retargeting\" width=\"640\" height=\"427\" srcset=\"https:\/\/invisiblehacks.com\/wp-content\/uploads\/2022\/12\/nordwood-themes-q8U1YgBaRQk-unsplash.jpg 640w, https:\/\/invisiblehacks.com\/wp-content\/uploads\/2022\/12\/nordwood-themes-q8U1YgBaRQk-unsplash-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Who_is_this_advertising_technique_for\"><\/span>Who is this advertising technique for?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Overall, <a href=\"https:\/\/blog.rtbhouse.com\/5-benefits-of-mobile-retargeting\/\">mobile retargeting<\/a> is a powerful tool for brands looking to drive engagement and conversions on their mobile app or website. By targeting users with personalized ads based on their past behaviors, brands can effectively reengage with their audience and encourage them to take action. Use this technique and see why it&#8217;s so good!<\/p>","protected":false},"excerpt":{"rendered":"<p>Mobile retargeting, also known as mobile remarketing, is a type of digital advertising strategy that involves targeting users who have previously interacted with a brand&#8217;s<\/p>","protected":false},"author":4,"featured_media":655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"ppma_author":[114],"class_list":["post-653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","two-columns"],"aioseo_notices":[],"authors":[{"term_id":114,"user_id":4,"is_guest":0,"slug":"ww","display_name":"WW","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/cd43aab1ca77bd031e88c71ac8b339a466a9c5211c5b2fc2aa163219df4f0088?s=96&d=mm&r=g","user_url":"","last_name":"","first_name":"","description":""}],"_links":{"self":[{"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/posts\/653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/comments?post=653"}],"version-history":[{"count":2,"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/posts\/653\/revisions"}],"predecessor-version":[{"id":657,"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/posts\/653\/revisions\/657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/media\/655"}],"wp:attachment":[{"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/media?parent=653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/categories?post=653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/tags?post=653"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invisiblehacks.com\/en\/wp-json\/wp\/v2\/ppma_author?post=653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}